(937) 248-4697 director@aafdayton.org

2015 SummitUp Agenda

Sinclair Community College, Building 12

March 3rd, 7:00am – 5:00pm

REGISTRATION 7:00-8:00am

Networking & Continental Breakfast, North End Lobby & Great Hall
8:00 – Opening Remarks, Room 172 (Charity Earley) Introduction of the conference.
8:15-9:15 – Breakfast Keynote: Steve Lance- “Me Write Good.” Effective Writing For the New Platforms Room 172 (Charity Earley)

Call me Ishmael.” “Marley was dead.” “It was the best of times; it was the worst of times.” Classic authors instinctively understood how to write for the world of memes. “Explore Your World.” “Just Do It.” “We Try Harder.” “Have It Your Way.” Today, that craft belongs to the best bloggers, tweeters and marketing communicators.  Forty years ago, Marshall McLuhan declared, “Print is dead.” Then he wrote 13 books to prove his point.

While pundits have bemoaned the loss of literacy in our society, they’ve missed the real revolution: there’s actually been an explosion in the written word that requires good writing skills more than ever before. Sadly, too many of us were trained in traditional essay and academic writing skills—and have no clue about the rules for the digisphere or the elegant opportunities of the new short digital and social forms. The result? Never has so much that is so important been written so badly.

In a special two-part session, we’ll start with a general session looking at the rules for writing across a range of platforms: Classic advertising (ads and collateral material), digital (web and Emails) and social (Twitter, Blogs, Facebook). There are countless and growing ways marketers are now engaging with their audiences and with each other. What’s going on today? What should you anticipate for tomorrow? And how can you build a company writing culture that connects to brand opportunities through dynamic audience communication?

9:15-9:30 – Break

9:30-10:15 – Breakout Sessions #1 (These sessions will repeat at 10:30 unless noted)
Social Media 101, presented by Kendra Ramirez

Kendra’s been one of the top rated and requested speakers since Summitup 1. For those of you who don’t know what all the fuss is about and don’t know your tumblr from Yik Yak or a tweet from a snapchat, she’ll give you the introductory course.

UX Axioms: Lesson Learned and Observations, presented by Erik Dahl

User Experience (UX) theory and practice can be confusing for the uninitiated. This talk outlines a set of UX Axioms designers and developers alike can use to integrate UX into their practice. Erik Dahl (@eadahl) shares hard-won lessons learned from practicing UX in the real world for over 10 years. Building real products and services involves an ongoing series of design compromises. There is no ideal process or magic bullet for integrating UX or creating amazing user experiences. However, understanding and applying UX Axioms will allow you to adapt to the situation at hand and build products that resonate with and delight your end-users.

Designing for Digital Panel: Andy Nick, Jeremy Loyd, Josh Murphy

Andy Nick, Jeremy Loyd, and Josh Murphy have all made the move from graphic designer to digital designer. Sit in on this session and learn what isn’t being taught in school, and how to develop a digital design mind.

Creating Content for Boring Industries, Chris Homer, Chase Howell, Mollie Sadler

Chris Homer, Mollie Sadler, Chase Howell of Get Noticed, Get Found share the secrets of how to connect the most boring products with people who want. Sandpaper? Toilet Bowl Cleaner? Cat litter? You think these are bad? Wait till you hear what they’ve worked with.

Search Marketing Success in 2015: Driving Measurable, Meaningful Results, Rob Bunting

Rob Bunting calls himself  “The Internet Marketing Czar” of Cincinnati & Dayton offering PPC, SEO, Email, Google Analytics & Social Media services –

and if that reads like SEO metadata to you- you probably don’t need to sit in on this breakout. But, if you have no idea what Search Engine Optimization means, and the ins and outs of organic vs paid, he’ll gladly give you the data dump in this session.

“Me Write Good.” Effective writing for new platforms Part II , Steve Lance

NOTE- this is a 2 part session- covering both morning breakouts.

We’ll do a separate breakout session giving participants hands-on experience in writing for the new media. Are there tricks and techniques that can make your writing crisper? Clearer? Yep. And we’ve got ’em. So roll up your sleeves, bring your friends and everyone in your family…and don’t forget your grammar (groan).

Continuation of the Keynote from Steve Lance

10:15-10:30 – Break

10:30-11:15 – Breakout Sessions #2
Social Media 101, presented by Kendra Ramirez

Kendra’s been one of the top rated and requested speakers since Summitup 1. For those of you who don’t know what all the fuss is about and don’t know your tumblr from Yik Yak or a tweet from a snapchat, she’ll give you the introductory course.

UX Axioms: Lesson Learned and Observations, presented by Erik Dahl

User Experience (UX) theory and practice can be confusing for the uninitiated. This talk outlines a set of UX Axioms designers and developers alike can use to integrate UX into their practice. Erik Dahl (@eadahl) shares hard-won lessons learned from practicing UX in the real world for over 10 years. Building real products and services involves an ongoing series of design compromises. There is no ideal process or magic bullet for integrating UX or creating amazing user experiences. However, understanding and applying UX Axioms will allow you to adapt to the situation at hand and build products that resonate with and delight your end-users.

Designing for Digital Panel: Andy Nick, Jeremy Loyd, Josh Murphy

Andy Nick, Jeremy Loyd, and Josh Murphy have all made the move from graphic designer to digital designer. Sit in on this session and learn what isn’t being taught in school, and how to develop a digital design mind.

Creating Content for Boring Industries, Chris Homer, Chase Howell, Mollie Sadler

Chris Homer, Mollie Sadler, Chase Howell of Get Noticed, Get Found share the secrets of how to connect the most boring products with people who want. Sandpaper? Toilet Bowl Cleaner? Cat litter? You think these are bad? Wait till you hear what they’ve worked with.

Search Marketing Success in 2015: Driving Measurable, Meaningful Results, Rob Bunting

Rob Bunting calls himself  “The Internet Marketing Czar” of Cincinnati & Dayton offering PPC, SEO, Email, Google Analytics & Social Media services –

and if that reads like SEO metadata to you- you probably don’t need to sit in on this breakout. But, if you have no idea what Search Engine Optimization means, and the ins and outs of organic vs paid, he’ll gladly give you the data dump in this session.

“Me Write Good.” Effective writing for new platforms Part III, Steve Lance

NOTE- this is a 2 part session- covering both morning breakouts.

We’ll do a separate breakout session giving participants hands-on experience in writing for the new media. Are there tricks and techniques that can make your writing crisper? Clearer? Yep. And we’ve got ’em. So roll up your sleeves, bring your friends and everyone in your family…and don’t forget your grammar (groan).

Continuation of the Keynote from Steve Lance

11:15-12:45 – Lunch & Lunch Keynote -Erik Deckers, The Future of Content Marketing Room 172 (Charity Earley)

Now that content marketing is the Internet’s Next Big Thing, the obsession is not “how good,” but “how often” and “how much.” This means mediocre producers create mediocre content, and none of it is very impressive. It’s unremarkable and uninteresting. If this content were fast food, you would order it out of a clown’s mouth. But build your product’s story on a foundation of good writing and a mastery of language, and readers and clients will beat a path to your door.

Erik Deckers has been a professional writer for 20 years, and was doing Internet marketing when it was still just called “marketing.” He will talk about the future of content marketing and what marketers should focus on and ignore completely if they want to compete in this “new” arena.

1:00-1:45 – Breakout Sessions #3

(These sessions will repeat at 2:00 unless noted)
7 Trends that will Change the Way you Think About Social Media (and get you better results), Krista Neher
Social media is always changing and evolving – it is now more important than ever to future-proof your social media strategy by harnessing the latest trends. Over 90% of businesses now use social media – which means that social media is more crowded and cluttered than ever before. Standing out and getting heard is a bigger and bigger challenge.
Join Krista Neher, bestselling author and CEO of Boot Camp Digital for an engaging presentation that will help you get better results from your social media marketing and stand out. Don’t miss this opportunity to discover the trends that can take your social media to the next level.
What is Relationship Marketing? Jessika Phillips
Learn the art to being a magnet vs. a bullhorn to refer from the outside in. . Relationship marketing is a principal that will build a long time relationships with your ideal audience. To  build a know, like and trust foundation you must first understand your buyer personas and their journey. The training will cover learning the 6-step relationship marketing approach and how you can use inbound marketing and social media to attract-engage and delight your ideal audience. You will learn the 10:4:1 rule to creating engaging content.
Herding the Cats: Institutional Social Media Management, Katie Halberg

Virtually everyone has heard of Facebook, Twitter, LinkedIn, and YouTube, most are aware of Instagram, and you might even have a host of Pinterest and Tumblr fans (or addicts). You have a campus full of potential or current users who know what the channels are, and most know how to use at least one of them. Your institution has a swelling number of social media accounts, both sanctioned and rogue.

What do you do now?

Attend this session to learn how to corral your institution’s collective social media accounts, leveraging the knowledge, time, and abilities of your unofficial social media administrators on campus. Katie Halberg will share her journey of leading Wright State University into a university-wide social media management enterprise system.

Katie Halberg: director of social engagement for Wright State University

The Fusian Case Study: How to Win in Fast Casual Restaurants with Social -Stephan Harman

How tweets put customers in seats. How Fusian built an online following before opening a store.

 

Emerging Tech in Marketing, Patrice Hall and Nick Kizirnis

The Future is Here: Emerging Tech in Marketing | Recent developments in mobile technology and augmented reality have the power to transform marketing as we know it. Nick Kizirnis and Patrice Hall from Marxent Labs share case studies of successful campaigns and apps that produce results, reveal the growth pattern of new technologies, and outline what’s coming next that will shape trends into the future.NCR, and her work been recognized by SXSW, MTV.com, AdWeek, and Gizmodo.

Nick Kizirnis and Patrice Hall from Marxent Labs

Bringing dayton.com to life, Tim Wolff

Come learn the evolution of a site focused on bringing Daytonians what to know, what to do, and what to love about their city and region. We’ll explore the community need we detected, and examine the content and partnerships that are helping to make Dayton.com a destination for both information and pride.

Tim Wolff

Facebook And Your Business, Shannon & Mike Teague

Shannon & Mike (known in some circles as the Brangelina of Facebook – okay, just that one time) will be talking about how to beat Facebook at its own game. They will be showing some of the hints and tricks they use to bust through the feared Facebook Algorithm. They’ll be sharing ideas of how to groom your fans and followers to sit and wait with bated breath on your posts. Well, at least check your page once a day. They’ll also show some nifty apps and sites to help you read and put to use the fantastic and ever confusing Facebook analytics. What’s the difference between engagement and a like or share anyway? They’ll also be highlighting on content creation and the importance of good posts. What’s a good post you ask? Register and find out.

*and they are bringing cupcakes

 

1:45-2:00 – Break

2:00-2:45 – Breakout Sessions #4
7 Trends that will Change the Way you Think About Social Media (and get you better results), Krista Neher
Social media is always changing and evolving – it is now more important than ever to future-proof your social media strategy by harnessing the latest trends. Over 90% of businesses now use social media – which means that social media is more crowded and cluttered than ever before. Standing out and getting heard is a bigger and bigger challenge.
Join Krista Neher, bestselling author and CEO of Boot Camp Digital for an engaging presentation that will help you get better results from your social media marketing and stand out. Don’t miss this opportunity to discover the trends that can take your social media to the next level.
What is Relationship Marketing? Jessika Phillips
Learn the art to being a magnet vs. a bullhorn to refer from the outside in. . Relationship marketing is a principal that will build a long time relationships with your ideal audience. To  build a know, like and trust foundation you must first understand your buyer personas and their journey. The training will cover learning the 6-step relationship marketing approach and how you can use inbound marketing and social media to attract-engage and delight your ideal audience. You will learn the 10:4:1 rule to creating engaging content.
Herding the Cats: Institutional Social Media Management, Katie Halberg

Virtually everyone has heard of Facebook, Twitter, LinkedIn, and YouTube, most are aware of Instagram, and you might even have a host of Pinterest and Tumblr fans (or addicts). You have a campus full of potential or current users who know what the channels are, and most know how to use at least one of them. Your institution has a swelling number of social media accounts, both sanctioned and rogue.

What do you do now?

Attend this session to learn how to corral your institution’s collective social media accounts, leveraging the knowledge, time, and abilities of your unofficial social media administrators on campus. Katie Halberg will share her journey of leading Wright State University into a university-wide social media management enterprise system.

Katie Halberg: director of social engagement for Wright State University

The Fusian Case Study: How to Win in Fast Casual Restaurants with Social -Stephan Harman

How tweets put customers in seats. How Fusian built an online following before opening a store.

 

Emerging Tech in Marketing, Patrice Hall and Nick Kizirnis

The Future is Here: Emerging Tech in Marketing | Recent developments in mobile technology and augmented reality have the power to transform marketing as we know it. Nick Kizirnis and Patrice Hall from Marxent Labs share case studies of successful campaigns and apps that produce results, reveal the growth pattern of new technologies, and outline what’s coming next that will shape trends into the future.NCR, and her work been recognized by SXSW, MTV.com, AdWeek, and Gizmodo.

Nick Kizirnis and Patrice Hall from Marxent Labs

Bringing dayton.com to life, Tim Wolff

Come learn the evolution of a site focused on bringing Daytonians what to know, what to do, and what to love about their city and region. We’ll explore the community need we detected, and examine the content and partnerships that are helping to make Dayton.com a destination for both information and pride.

Tim Wolff

Facebook And Your Business, Shannon & Mike Teague

Cake Hope and Love – need description

 

2:00-2:45– Break

3:00-3:50 – Keynote: Heather Whaling, From Average Fan to Brand Advocate: Harnessing the Power of Influencers, Room 172 (Charity Earley)

How can brands leverage their fans’ online influence to drive meaningful business outcomes? In this presentation, Heather will share case studies, best practices and applicable tips to help companies tap into online communities, brand advocates and existing happy customers to create smarter, more results-driven PR and marketing campaigns.

KEYNOTE

Heather Whaling • Geben Communication

3:50-4:00 Break

Closing Keynote presented by Krista Seiden of Google, Room 172 (Charity Earley)

She’s from Google. You’ll have to google her for a description.

 

4:50 – Closing Remarks, Room 172 (Charity Earley)