2016 SummitUp Agenda

Sinclair Community College, Building 12

March 8th, 7:00am – 5:00pm

REGISTRATION 7:00-8:00am

Networking & Continental Breakfast, North End Lobby & Great Hall

8:00 – Opening Remarks, Room 172 (Charity Earley) Introduction of the conference.

8:15-9:15 – Breakfast Keynote: "Designing our future" Erik Dahl- Room 172 (Charity Earley)

Design is becoming more popular and accepted in companies and businesses around the world, as the importance of the digital world is continuing to grow. But are we being more successful with the products and services we are creating? Each choice that we make is shaping the future of our world. Are we making the choices that matter or are we just checking a box in a process or succumbing to the cargo cult of user experience. Like the latest fashion diet, don’t blindly follow the latest design craze or “silver bullet” process. The success of good design isn’t new and relies on a core set of first principles that if followed will lead to better outcomes, but it is up to all of us to make it happen. Join Erik as he discusses these first principles of good design as we collectively shape our future.

9:15-9:30 – Break

9:30-10:15 – Breakout Sessions #1 (These sessions will repeat at 10:30 unless noted)

DAMN Content Marketing, presented by Kendra Ramirez (this sessiondoesn't repeat)

If you hear content marketing one more time, you are going to pull your hair out. This is where DAMN content marketing comes into play. We bring a proven process to content marketing so you can gain your sanity back.

Define Audience
Analyze Data
Map Content to Buying Cycle
Nurture the process

Learn how to rock our DAMN Content in 2016!

Kendra Ramirez

SEM the other online white meat

A brief discussion of the importance of adding paid search to your online marketing strategy, and the dos and don’t of the running effective Google AdWords campaigns.

John Manes, presenter.

Branding Through LiveStreaming

Live stream video is a hot new social media tool to build your brand awareness and for marketing your business! In this presentation you will learn about two of the of the most popular live streaming tools today, Blab and Periscope. We will review each platform, how to use them, best practices and tips. We will do a live demo and answer your questions!

Darla Kirchner

The Dos and Don'ts of Hijacking the News in Social Media

Grace Jones

10:15-10:30 – Break

10:30-11:15 – Breakout Sessions #2

SEM the other online white meat

A brief discussion of the importance of adding paid search to your online marketing strategy, and the dos and don’t of the running effective Google AdWords campaigns.

John Manes, presenter.

Branding Through LiveStreaming

Live stream video is a hot new social media tool to build your brand awareness and for marketing your business! In this presentation you will learn about two of the of the most popular live streaming tools today, Blab and Periscope. We will review each platform, how to use them, best practices and tips. We will do a live demo and answer your questions!

Darla Kirchner

The Dos and Don'ts of Hijacking the News in Social Media

Grace Jones

11:15-12:45 – Lunch & Lunch Keynote -Tom Gerace, "How to Capture Hearts and Minds Through Storytelling" Room 172 (Charity Earley)

1:00-1:45 – Breakout Sessions #3

These sessions will repeat at 2:00

Marketing’s Changing Enterprise Role in B2B.

The marketing landscape has changed, and the gap between marketing and sales has officially closed. It’s now marketing’s responsibility to generate measurable demand and silver-platter leads. In this presentation, we’ll explore the digital and social marketing technologies that are now the cornerstone of B2B marketing and how marketers are using them to deliver real business opportunities. We’ll also discuss the role of content in this landscape as well as what emerging trends B2B marketers need to keep an eye on as expectations continue to increase.
Chris Eifert

The Fight Club Networks

When most people talk about building a social media department, campaign or a budget, they think of Facebook, Linkedin, Instagram, Snapchat, Pinterest, Youtube and buying adwords and boosting posts. That’s all great if you like spending money recklessly and copiously.

There are thousands of networks, opportunities, frameworks, that you haven’t heard of or haven’t explored. This presentation will introduce you to the networks you’ve never heard of, or even thought about being included in your social program. Many cost nothing other than time. Some are even anonymous.

We’ll discuss what’s important in all your attention getting strategies, and what is just noise.

Think of this breakout like Fight Club. The marketers who are in it, don’t talk about it. Consider this your invitation.

David Esrati

Blue Skying Strategies for Non-Profit Social Media

This informal breakout session outlines the strategies and options to help you produce effective social media engagement. Then, join in the discussion with your peers. Come with a social media challenge and participate in a group blue sky…or sit back and listen for ideas.

Chuck Duritsch

How Native Advertising is Changing the Way We Market

Many digital advances have altered our approach to getting a message to the right audience online—cookies, social, mobile proliferation, etc. The still-evolving world of Native advertising engages users in an entirely different manner. However, ambiguous definitions and a lack of consensus on measuring performance have made adoption inconsistent. We’ll focus on sponsored content and the blurred lines between paid messages and editorial content, highlighting examples of how it has been effectively executed locally.

Chip Beale

1:45-2:00 – Break

2:00-2:45 – Breakout Sessions #4

Marketing’s Changing Enterprise Role in B2B.

The marketing landscape has changed, and the gap between marketing and sales has officially closed. It’s now marketing’s responsibility to generate measurable demand and silver-platter leads. In this presentation, we’ll explore the digital and social marketing technologies that are now the cornerstone of B2B marketing and how marketers are using them to deliver real business opportunities. We’ll also discuss the role of content in this landscape as well as what emerging trends B2B marketers need to keep an eye on as expectations continue to increase.

Chris Eifert

The Fight Club Networks

When most people talk about building a social media department, campaign or a budget, they think of Facebook, Linkedin, Instagram, Snapchat, Pinterest, Youtube and buying adwords and boosting posts. That’s all great if you like spending money recklessly and copiously.

There are thousands of networks, opportunities, frameworks, that you haven’t heard of or haven’t explored. This presentation will introduce you to the networks you’ve never heard of, or even thought about being included in your social program. Many cost nothing other than time. Some are even anonymous.

We’ll discuss what’s important in all your attention getting strategies, and what is just noise.

Think of this breakout like Fight Club. The marketers who are in it, don’t talk about it. Consider this your invitation.

David Esrati

Blue Skying Strategies for Non-Profit Social Media

This informal breakout session outlines the strategies and options to help you produce effective social media engagement. Then, join in the discussion with your peers. Come with a social media challenge and participate in a group blue sky…or sit back and listen for ideas.

Chuck Duritsch

How Native Advertising is Changing the Way We Market

Many digital advances have altered our approach to getting a message to the right audience online—cookies, social, mobile proliferation, etc. The still-evolving world of Native advertising engages users in an entirely different manner. However, ambiguous definitions and a lack of consensus on measuring performance have made adoption inconsistent. We’ll focus on sponsored content and the blurred lines between paid messages and editorial content, highlighting examples of how it has been effectively executed locally.

Chip Beale

2:45-3:00– Break

3:00– 3:50 Keynote "The current state of consumer attention" presented by Jen Bonhomme, Room 172 (Charity Earley)

The age of the Internet has brought about a moment in time when people are on the receiving end of more marketing communications than ever before in history. Yet, as humans, our attention spans are finite. We have limited capacity to compute all of these messages. What does this mean for the future of online marketing? Where are consumers really spending their time (and where is our industry selling fraud)? What do all these messages do for consumer trust?

By examining a wide body of research on how Americans spend their time online vs where the marketing industry is spending its money, The State of Consumer Attention takes a macro-view on the shaping of our modern day attention spans. This presentation provides practical advice on how to avoid becoming part of the clutter through frameworks to inspire ideas with shared purpose and design channel ecosystems based on real behavior.

Jen Bonhomme

3:50-4:00 Break

4:00 – 4:50 – Keynote: Krista Neher, "7 Biggest Mistakes in Digital Marketing and How to Avoid Them", Room 172 (Charity Earley)

KEYNOTE

Krista Neher • Bootcamp Digital

4:50 – Closing Remarks, Room 172 (Charity Earley)