(937) 248-4697 director@aafdayton.org

2017 SummitUp Agenda

Sinclair Community College, Building 12

May 24th, 7:30am – 5:00pm

 

7:30

Registration

Networking and Continental Breakfast

8:30

Opening Remarks

8:45-9:45

Breakfast and Keynote

What's Working/Not Working in Digital Today?

Panel discussion of companies fighting the good fight. Learn from their mistakes and their wins with actionable takeaways. Panelists include Cindy DeVelvis from AES/DP&L, Mike Teague from A Kid Again, (more TBA)…

Presented by:
Kendra Ramirez

9:45-10:00

Break

10:00-10:45

Breakout Sessions #1

(Choose one)

Remembering the “Why” in a Brand Launch

On March 30, 2016, the front page of the Dayton Daily News featured a headline stating “Dayton Children’s new logo inspired by Wright Brothers.” After months of research and planning, and after 42 years with the same logo, Dayton Children’s revealed a new brand identity to reaffirm their mission, vision and commitment to kids and the community. Partnering with local graphic design firm, Graphica, the teams came up with the whirligig– a spinning circle of colorful ribbons linking all caregivers, those inside the hospital as well as those outside the walls, to the child – the star at the center of it all. While knowing that brand launches can often come with a lot of emotion and reactions from the community at large,

Dayton Children’s and Graphica worked hard to keep the “why” behind the change front and center. Hear from Dayton Children’s and Graphica on how they worked together to create the whirligig and how they planned a very successful launch and utilized social media to share the “why.” You’ll also hear some behind the scenes stories of what went well and what didn’t in preparing for the launch. This is definitely a session you won’t want to miss!

Presented by:
Grace Jones
Consumer Brand Manager, Dayton Children’s Hospital
Drew Cronenwett
Creative Director & Partner. Graphica
Cindy Schnell
Vice President & Principal, Graphica

Taking Shape: The Mixed Reality Future

Virtual Reality marketing and special design considerations for VR/3D

Presented by:
Patrice Hall, Marxent

Talking Cyber: Cyber Security's No Joke

Cyber security is a growing problem in the Miami Valley marketplace. It’s a problem that can stop your business in its tracks as many local businesses will testify to. This panel discussion will feature cyber security experts sharing stories of local cyber crime impacting businesses, provide takeaways you can implement in your business right away and offer their insight on the future of cyber security. This is one panel discussion you won’t want to miss. Your time investment in this breakout could impact your bottom line when a cyber crook strikes.

Presented by:
Joe Coyle, WRGT/WKEF
Travis Greenwood, The Greentree Group
Shawn Waldeman, Secure Cyber Defense

10:45-11:00

Break

11:00-11:45

Breakout Sessions #2

(Choose one)

Remembering the “Why” in a Brand Launch

On March 30, 2016, the front page of the Dayton Daily News featured a headline stating “Dayton Children’s new logo inspired by Wright Brothers.” After months of research and planning, and after 42 years with the same logo, Dayton Children’s revealed a new brand identity to reaffirm their mission, vision and commitment to kids and the community. Partnering with local graphic design firm, Graphica, the teams came up with the whirligig– a spinning circle of colorful ribbons linking all caregivers, those inside the hospital as well as those outside the walls, to the child – the star at the center of it all. While knowing that brand launches can often come with a lot of emotion and reactions from the community at large,

Dayton Children’s and Graphica worked hard to keep the “why” behind the change front and center. Hear from Dayton Children’s and Graphica on how they worked together to create the whirligig and how they planned a very successful launch and utilized social media to share the “why.” You’ll also hear some behind the scenes stories of what went well and what didn’t in preparing for the launch. This is definitely a session you won’t want to miss!

Presented by:
Grace Jones
Consumer Brand Manager, Dayton Children’s Hospital
Drew Cronenwett
Creative Director & Partner. Graphica
Cindy Schnell
Vice President & Principal, Graphica

Taking Shape: The Mixed Reality Future

Virtual Reality marketing and special design considerations for VR/3D

Presented by:
Patrice Hall, Marxent

Talking Cyber: Cyber Security's No Joke

Cyber security is a growing problem in the Miami Valley marketplace. It’s a problem that can stop your business in its tracks as many local businesses will testify to. This panel discussion will feature cyber security experts sharing stories of local cyber crime impacting businesses, provide takeaways you can implement in your business right away and offer their insight on the future of cyber security. This is one panel discussion you won’t want to miss. Your time investment in this breakout could impact your bottom line when a cyber crook strikes.

Presented by:
Joe Coyle, WRGT/WKEF
Travis Greenwood, The Greentree Group
Shawn Waldeman, Secure Cyber Defense

8:45-9:45

Lunch and Keynote

WTF is Programmatic?

How the largest advertising channel ever built by mankind actually works.

Presented by:
Aquiles La Grave, Brandzooka

1:30-2:15

Breakout Sessions #3

(Choose one)

Humor in Advertising: Why? When? How?

The use of humor is growing in advertising, and the nature of this humor is changing. Chuck Gulas will present findings from recent research to help answer key questions. When should you use humor in advertising? How should you use humor? How far can you, or should you, push the edge?

Presented by:
Chuck Gulas, Ph.D.
Professor of Marketing, Raj Soin College of Business
Wright State University

Why Video? An exploration into the importance of using video to enhance your brand.

During a time when much of the information out there is consumed through some form of online video, this medium has to be at the forefront of your marketing mix. Hear from Brian and Kelly Mercer on how video can be used to tell stories, sell products and enhance your brand.

Presented by:
Brian and Kelly Mercer, Boom Crate Studios

Third option coming soon!

2:15-2:30

Break

2:30-3:15

Breakout Sessions #4

(Choose one)

Humor in Advertising: Why? When? How?

The use of humor is growing in advertising, and the nature of this humor is changing. Chuck Gulas will present findings from recent research to help answer key questions. When should you use humor in advertising? How should you use humor? How far can you, or should you, push the edge?

Presented by:
Chuck Gulas, Ph.D.
Professor of Marketing, Raj Soin College of Business
Wright State University

Why Video? An exploration into the importance of using video to enhance your brand.

During a time when much of the information out there is consumed through some form of online video, this medium has to be at the forefront of your marketing mix. Hear from Brian and Kelly Mercer on how video can be used to tell stories, sell products and enhance your brand. 

Presented by:
Brian and Kelly Mercer, Boom Crate Studios

Third option coming soon!

3:15-3:30

Break

3:30-4:30

Keynote

Marketing Automation

Presented by SharpSpring

4:30

Closing Remarks