(937) 248-4697 director@aafdayton.org

2019 SummitUp Agenda

Sinclair Community College, Building 12

March 12th, 7:00am – 4:15pm

 

7:00-8:00

Registration

Networking and Continental Breakfast

8:00-8:15

Opening Remarks – David Bowman

8:15-9:15

Keynote Presentation

The Concierge Economy

Pete Blackshaw argues that to win with consumers today, businesses need to think and act like a concierge. Thanks to mobile, consumers expect fast, 24/7 service. They are using instant messenger and bots. The concierge is reappearing through smart refrigerators, voice activation, and a whole menu of internet of things. The key is to blend digital automation with the human touch, and do so at scale.

Presented by:
Pete Blackshaw
CEO of Cintrifuse

9:15-9:30

Break

9:30-10:15

Breakout Sessions #1

(Choose one)

DIY Video for Social Media

Everyone keeps telling you to post a video in social but you don’t know where to start and it scares the heck out of you to be in front of a camera. We got you! We will cover:

  • Overcoming fear of being in front of a camera
  • Discovering video topics and ideas
  • Tools for video
  • Writing scripts
  • How to be camera ready (lighting, angle, audio)
  • Best practices for shooting your own video
  • Formula for video success (when you post it what to do)

Presented by:
Kendra Ramirez

Social Media is Dead, Long Live Social Media

What are the Big Five of social media doing in 2019? What do current and emerging trends look like? Who are up-and-comers? What can we expect in the coming years? We will tackle these questions and more in an interactive session on current trends and future predictions in social media marketing. The main theme will be the commonalities among the big players, while also exploring the contradictions in industry reports, strategy and direction.

Presented by:
Russ Shirley & Ike Brunner

How to Create a Successful Podcast

Learn from the host and producer of the “What Had Happened Was” podcast, writer of the wildly popular Smart Mouth column featured in Saturday’s Dayton Daily News and contributor of entertainment content to WHIO Radio.

Presented by:
Amelia Robinson

Transforming Marketing Strategy Using Digital Analytics

The Communications and Marketing Team at PSA Airlines will be discussing the importance of having analytics within a company’s marketing strategy. They will be highlighting PSA’s journey from being a company whose main focus was brand awareness, to one that now dedicates time to analyze data to determine the platforms and content that receive the highest return on investment. By using technology such as Tableau and Google Analytics, as well as using culture as a competitive advantage, PSA has been able to continue to be a leader in the regional airline industry.

Presented by:
Darby Hepola, Teresa Engle, & Jean Holloway

10:15-10:30

Break

10:30-11:15

Breakout Sessions #2

(Choose one)

DIY Video for Social Media

Everyone keeps telling you to post a video in social but you don’t know where to start and it scares the heck out of you to be in front of a camera. We got you! We will cover:

  • Overcoming fear of being in front of a camera
  • Discovering video topics and ideas
  • Tools for video
  • Writing scripts
  • How to be camera ready (lighting, angle, audio)
  • Best practices for shooting your own video
  • Formula for video success (when you post it what to do)

Presented by:
Kendra Ramirez

Social Media is Dead, Long Live Social Media

What are the Big Five of social media doing in 2019? What do current and emerging trends look like? Who are up-and-comers? What can we expect in the coming years? We will tackle these questions and more in an interactive session on current trends and future predictions in social media marketing. The main theme will be the commonalities among the big players, while also exploring the contradictions in industry reports, strategy and direction.

Presented by:
Russ Shirley & Ike Brunner

How to Create a Successful Podcast

Learn from the host and producer of the “What Had Happened Was” podcast, writer of the wildly popular Smart Mouth column featured in Saturday’s Dayton Daily News and contributor of entertainment content to WHIO Radio.

Presented by:
Amelia Robinson

Transforming Marketing Strategy Using Digital Analytics

The Communications and Marketing Team at PSA Airlines will be discussing the importance of having analytics within a company’s marketing strategy. They will be highlighting PSA’s journey from being a company whose main focus was brand awareness, to one that now dedicates time to analyze data to determine the platforms and content that receive the highest return on investment. By using technology such as Tableau and Google Analytics, as well as using culture as a competitive advantage, PSA has been able to continue to be a leader in the regional airline industry.

Presented by:
Darby Hepola, Teresa Engle, & Jean Holloway

11:15-11:30

Break

11:30-12:45

Lunch and Keynote

Generational Messaging: How to Cut Through the Clutter

Chuck Underwood is one of the original half-dozen people who created and then popularized the field of Generational Study and, with it, Generational Strategies.  His book – America’s Generations In The Workplace, Marketplace, and Living Room – is the most comprehensive presentation of generational dynamics and strategies ever published.  His PBS national-television series – America’s Generations With Chuck Underwood – is the first presentation of the generations in television history.

Presented by:
Chuck Underwood
Founder/Principal – The Generational Imperative, Inc.


12:45-1:00

Break

1:00-1:45

Breakout Sessions #3

(Choose one)

Gen Z - Truth & Fiction

Gen Z is entering the workforce, so marketers will need to understand what is influencing their decisions. Building upon the lunch keynote about all generations, learn more about Gen Z and how to be a more effective marketer.

Presented by:
Chuck Underwood

Relationship ROI: Driving Business Growth through Relationship Marketing

60% of the sales cycle is over before a prospect even talks to a representative at a company and nearly 53% of prospects that we speak with will not be the right fit for your company. So how can we align our brands to build the right relationships with our ideal clients to increase ROI, reduce churn and grow word of mouth business? In this session, we will uncover how you can manifest the right relationships that will grow abundance and momentum in your business. We will dive into real authentic relating techniques and relationship marketing tools that we can apply to any business online and in person that will double your leads in 2019.

Presented by:
Jessika Phillips

Are you still trying to reach A25-54? Think deeper.

Did you know? Adults 25-54 watch close to 6 hours of cable TV a week and spend 4 hours online! In this session, learn more about how to reach this age group with the most effective marketing mix you can, including traditional and digital channels.

Presented by:
Lauren Seger & Kerry Collins

Making the Most out of Free Digital Marketing Resources

Dynamic ad campaigns and real-time custom dashboards don’t have to come with a massive price tag. Using free and affordable resources, businesses of all sizes can leverage a number of digital services, from Google, Facebook and more, to reach their customers and tell their stories, all without breaking the bank. This presentation will explore a number of free platforms, including Google Analytics, Data Studio, Sheets and Ads, Facebook Ad Manager, Canva and more. Attendees will see real examples of these tools in action and will learn how to get the most out of these products to maximize their marketing efforts, internal analytics and strategy.

Presented by:
Wade Dickerson

1:45-2:00

Break

2:00-2:45

Breakout Sessions #4

(Choose one)

Gen Z - Truth & Fiction

Gen Z is entering the workforce, so marketers will need to understand what is influencing their decisions. Building upon the lunch keynote about all generations, learn more about Gen Z and how to be a more effective marketer.

Presented by:
Chuck Underwood

Relationship ROI: Driving Business Growth through Relationship Marketing

60% of the sales cycle is over before a prospect even talks to a representative at a company and nearly 53% of prospects that we speak with will not be the right fit for your company. So how can we align our brands to build the right relationships with our ideal clients to increase ROI, reduce churn and grow word of mouth business? In this session, we will uncover how you can manifest the right relationships that will grow abundance and momentum in your business. We will dive into real authentic relating techniques and relationship marketing tools that we can apply to any business online and in person that will double your leads in 2019.

Presented by:
Jessika Phillips

Are you still trying to reach A25-54? Think deeper.

Did you know? Adults 25-54 watch close to 6 hours of cable TV a week and spend 4 hours online! In this session, learn more about how to reach this age group with the most effective marketing mix you can, including traditional and digital channels.

Presented by:
Lauren Seger & Kerry Collins

Making the Most out of Free Digital Marketing Resources

Dynamic ad campaigns and real-time custom dashboards don’t have to come with a massive price tag. Using free and affordable resources, businesses of all sizes can leverage a number of digital services, from Google, Facebook and more, to reach their customers and tell their stories, all without breaking the bank. This presentation will explore a number of free platforms, including Google Analytics, Data Studio, Sheets and Ads, Facebook Ad Manager, Canva and more. Attendees will see real examples of these tools in action and will learn how to get the most out of these products to maximize their marketing efforts, internal analytics and strategy.

Presented by:
Wade Dickerson

2:45-3:00

Break

3:00-4:00

Keynote

How to Survive the Zombie Pitch Apocalypse

In a world of always-on communication, fake news and understaffed media outlets, a few off-the-mark pitches can take you and your brand from being a reporter’s trusted source to being white noise…or even worse. Join Kevin Dugan, a 25+ year communications veteran, founder of the award-winning Bad Pitch Blog and currently handling global PR for Apex Supply Chain Technologies. Dugan will rage against some of the latest media relations issues and trends while detailing how to handle them. Presented by:

Presented by:
Kevin Dugan

4:00-4:15

Closing Remarks