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Marketing’s Changing Enterprise Role in B2B

The marketing landscape has changed, and the gap between marketing and sales has officially closed. It’s now marketing’s responsibility to generate measurable demand and silver-platter leads. In this presentation, we’ll explore the digital and social marketing...

Keynote: “The state of consumer attention”

The age of the Internet has brought about a moment in time when people are on the receiving end of more marketing communications than ever before in history. Yet, as humans, our attention spans are finite. We have limited capacity to compute all of these messages....