by #SummitUp | 2017 Sessions |
How is the ROI credited to a specific marketing channel when the marketing investment is distributed across many different marketing channels? Short-sighted attribution models have resulted in good marketing being deemed unsuccessful and vice versa. Proper attribution...
by #SummitUp | 2017 Sessions |
During a time when much of the information out there is consumed through some form of online video, this medium has to be at the forefront of your marketing mix. Hear from Brian and Kelly Mercer on how video can be used to tell stories, sell products and enhance your...
by #SummitUp | 2017 Sessions |
Are you ready to reach people through Virtual Reality? Virtual Reality enables leading brands and creators to bring stories to life in 3 dimensions, empowering audiences with interactive, immersive experiences. Learn about the process of UX, design and development for...
by #SummitUp | 2017 Sessions |
On March 30, 2016, the front page of the Dayton Daily News featured a headline stating “Dayton Children’s new logo inspired by Wright Brothers.” After months of research and planning, and after 42 years with the same logo, Dayton Children’s revealed a new brand...
by #SummitUp | 2017 Sessions |
Valuable Story Telling is shorthand for the DNA of Native marketing. Much more than just a list of dos and don’ts, in this session you will learn about the unique role of Native in your campaigns, how to leverage the credibility matrix, and how to stand out by fitting...
