by #SummitUp | 2015 Sessions |
Come learn the evolution of a site focused on bringing Daytonians what to know, what to do, and what to love about their city and region. We’ll explore the community need we detected, and examine the content and partnerships that are helping to make Dayton.com a...
by #SummitUp | 2015 Sessions |
Social media is always changing and evolving – it is now more important than ever to future-proof your social media strategy by harnessing the latest trends. Over 90% of businesses now use social media – which means that social media is more crowded and...
by #SummitUp | 2015 Sessions |
Kendra’s been one of the top rated and requested speakers since Summitup 1. For those of you who don’t know what all the fuss is about and don’t know your tumblr from Yik Yak or a tweet from a snapchat, she’ll give you the introductory...
by #SummitUp | 2015 Sessions |
Rob Bunting calls himself “The Internet Marketing Czar” of Cincinnati & Dayton offering PPC, SEO, Email, Google Analytics & Social Media services – and if that reads like SEO metadata to you- you probably don’t need to sit in on this...
by #SummitUp | 2015 Sessions |
Note- this is a two part session, running across both break outs. We’ll do a separate breakout session giving participants hands-on experience in writing for the new media. Are there tricks and techniques that can make your writing crisper? Clearer? Yep. And...
by #SummitUp | 2015 Sessions |
“Call me Ishmael.” “Marley was dead.” “It was the best of times; it was the worst of times.” Classic authors instinctively understood how to write for the world of memes. “Explore Your World.” “Just Do It.” “We Try Harder.” “Have It Your Way.” Today, that craft...
by #SummitUp | 2015 Sessions |
How can brands leverage their fans’ online influence to drive meaningful business outcomes? In this presentation, Heather will share case studies, best practices and applicable tips to help companies tap into online communities, brand advocates and existing happy...
by #SummitUp | 2015 Sessions |
Most businesses today understand the importance of showing up search engines and tracking their results, but often do not track the right things or know what to do next to ‘move the needle’ toward achieving better results and improving their bottom line. ...
by #SummitUp | 2015 Sessions |
Learn the art to being a magnet vs. a bullhorn to refer from the outside in. . Relationship marketing is a principal that will build a long time relationships with your ideal audience. To build a know, like and trust foundation you must first understand your buyer...
by #SummitUp | 2015 Sessions |
Now that content marketing is the Internet’s Next Big Thing, the obsession is not “how good,” but “how often” and “how much.” This means mediocre producers create mediocre content, and none of it is very impressive. It’s...
by #SummitUp | 2015 Sessions |
User Experience (UX) theory and practice can be confusing for the uninitiated. This talk outlines a set of UX Axioms designers and developers alike can use to integrate UX into their practice. Erik Dahl (@eadahl) shares hard-won lessons learned from practicing UX in...
by #SummitUp | 2015 Sessions |
Jabez LeBret, Mollie Sadler, Chase Howell of Get Noticed, Get Found share the secrets of how to connect the most boring products with people who want. Sandpaper? Toilet Bowl Cleaner? Cat litter? You think these are bad? Wait till you hear what they’ve worked...
by #SummitUp | 2015 Sessions |
The Future is Here: Emerging Tech in Marketing | Recent developments in mobile technology and augmented reality have the power to transform marketing as we know it. Nick Kizirnis and Patrice Hall from Marxent Labs share case studies of successful campaigns and apps...
by #SummitUp | 2015 Sessions |
Virtually everyone has heard of Facebook, Twitter, LinkedIn, and YouTube, most are aware of Instagram, and you might even have a host of Pinterest and Tumblr fans (or addicts). You have a campus full of potential or current users who know what the channels are, and...
