by #SummitUp | 2016 Sessions |
If you hear content marketing one more time, you are going to pull your hair out. This is where DAMN content marketing comes into play. We bring a proven process to content marketing so you can gain your sanity back. Define Audience Analyze Data Map Content to Buying...
by #SummitUp | 2016 Sessions |
The marketing landscape has changed, and the gap between marketing and sales has officially closed. It’s now marketing’s responsibility to generate measurable demand and silver-platter leads. In this presentation, we’ll explore the digital and social marketing...
by #SummitUp | 2016 Sessions |
This informal breakout session outlines the strategies and options to help you produce effective social media engagement. Then, join in the discussion with your peers. Come with a social media challenge and participate in a group blue sky…or sit back and listen for...
by #SummitUp | 2016 Sessions |
Many digital advances have altered our approach to getting a message to the right audience online—cookies, social, mobile proliferation, etc. The still-evolving world of Native advertising engages users in an entirely different manner. However, ambiguous definitions...
by #SummitUp | 2016 Sessions |
The age of the Internet has brought about a moment in time when people are on the receiving end of more marketing communications than ever before in history. Yet, as humans, our attention spans are finite. We have limited capacity to compute all of these messages....
by #SummitUp | 2016 Sessions |
Live stream video is a hot new social media tool to build your brand awareness and for marketing your business! In this presentation you will learn about two of the of the most popular live streaming tools today, Blab and Periscope. We will review each platform, how...
by #SummitUp | 2016 Sessions |
As a social media guru or PR junkie, you are always looking for hot and relevant topics to share from your brand on social media. Hear from Grace Jones on how Dayton Children’s Hospital has taken hot news topics and used social media to reach their audience....
by #SummitUp | 2016 Sessions |
When most people talk about building a social media department, campaign or a budget, they think of Facebook, Linkedin, Instagram, Snapchat, Pinterest, Youtube and buying adwords and boosting posts. That’s all great if you like spending money recklessly and copiously....
by #SummitUp | 2016 Sessions |
A brief discussion of the importance of adding paid search to your online marketing strategy, and the dos and don’t of the running effective Google AdWords campaigns. John Manes,...
