(937) 248-4697 director@aafdayton.org

Attribution Modeling

How is the ROI credited to a specific marketing channel when the marketing investment is distributed across many different marketing channels? Short-sighted attribution models have resulted in good marketing being deemed unsuccessful and vice versa. Proper attribution...

Taking Shape: The Mixed Reality Future

Are you ready to reach people through Virtual Reality? Virtual Reality enables leading brands and creators to bring stories to life in 3 dimensions, empowering audiences with interactive, immersive experiences. Learn about the process of UX, design and development for...

Remembering the “Why” in a Brand Launch

On March 30, 2016, the front page of the Dayton Daily News featured a headline stating “Dayton Children’s new logo inspired by Wright Brothers.” After months of research and planning, and after 42 years with the same logo, Dayton Children’s revealed a new brand...

Keynote: Valuable Brand Storytelling

Valuable Story Telling is shorthand for the DNA of Native marketing. Much more than just a list of dos and don’ts, in this session you will learn about the unique role of Native in your campaigns, how to leverage the credibility matrix, and how to stand out by fitting...

Talking Cyber: Cyber Security’s No Joke

Cyber security is a growing problem in the Miami Valley marketplace. It’s a problem that can stop your business in its tracks as many local businesses will testify to. This panel discussion will feature cyber security experts sharing stories of local cyber crime...

Humor in Advertising: Why? When? How?

The use of humor is growing in advertising, and the nature of this humor is changing. Chuck Gulas will present findings from recent research to help answer key questions. When should you use humor in advertising? How should you use humor? How far can you, or should...