Virtually everyone has heard of Facebook, Twitter, LinkedIn, and YouTube, most are aware of Instagram, and you might even have a host of Pinterest and Tumblr fans (or addicts). You have a campus full of potential or current users who know what the channels are, and most know how to use at least one of them. Your institution has a swelling number of social media accounts, both sanctioned and rogue.
What do you do now?
Attend this session to learn how to corral your institution’s collective social media accounts, leveraging the knowledge, time, and abilities of your unofficial social media administrators on campus. Katie Halberg will share her journey of leading Wright State University into a university-wide social media management enterprise system.
Katie Halberg: director of social engagement for Wright State University