(937) 248-4697 director@aafdayton.org

The use of humor is growing in advertising, and the nature of this humor is changing. Chuck Gulas will present findings from recent research to help answer key questions. When should you use humor in advertising? How should you use humor? How far can you, or should you, push the edge?

Chuck Gulas, Ph.D.
Professor of Marketing, Raj Soin College of Business
Wright State University