The age of the Internet has brought about a moment in time when people are on the receiving end of more marketing communications than ever before in history. Yet, as humans, our attention spans are finite. We have limited capacity to compute all of these messages. What does this mean for the future of online marketing? Where are consumers really spending their time (and where is our industry selling fraud)? What do all these messages do for consumer trust?
By examining a wide body of research on how Americans spend their time online vs where the marketing industry is spending its money, The State of Consumer Attention takes a macro-view on the shaping of our modern day attention spans. This presentation provides practical advice on how to avoid becoming part of the clutter through frameworks to inspire ideas with shared purpose and design channel ecosystems based on real behavior.