by #SummitUp | 2017 Sessions |
How is the ROI credited to a specific marketing channel when the marketing investment is distributed across many different marketing channels? Short-sighted attribution models have resulted in good marketing being deemed unsuccessful and vice versa. Proper attribution...
by #SummitUp | 2017 Sessions |
During a time when much of the information out there is consumed through some form of online video, this medium has to be at the forefront of your marketing mix. Hear from Brian and Kelly Mercer on how video can be used to tell stories, sell products and enhance your...
by #SummitUp | 2017 Sessions |
Are you ready to reach people through Virtual Reality? Virtual Reality enables leading brands and creators to bring stories to life in 3 dimensions, empowering audiences with interactive, immersive experiences. Learn about the process of UX, design and development for...
by #SummitUp | 2017 Sessions |
On March 30, 2016, the front page of the Dayton Daily News featured a headline stating “Dayton Children’s new logo inspired by Wright Brothers.” After months of research and planning, and after 42 years with the same logo, Dayton Children’s revealed a new brand...
by #SummitUp | 2017 Sessions |
Valuable Story Telling is shorthand for the DNA of Native marketing. Much more than just a list of dos and don’ts, in this session you will learn about the unique role of Native in your campaigns, how to leverage the credibility matrix, and how to stand out by fitting...
by #SummitUp | 2017 Sessions |
How the largest advertising channel ever built by mankind actually works. Aquiles La Grave, Brandzooka
by #SummitUp | 2017 Sessions |
Cyber security is a growing problem in the Miami Valley marketplace. It’s a problem that can stop your business in its tracks as many local businesses will testify to. This panel discussion will feature cyber security experts sharing stories of local cyber crime...
by #SummitUp | 2017 Sessions |
The use of humor is growing in advertising, and the nature of this humor is changing. Chuck Gulas will present findings from recent research to help answer key questions. When should you use humor in advertising? How should you use humor? How far can you, or should...
by #SummitUp | 2017 Sessions |
Panel discussion of companies fighting the good fight. Learn from their mistakes and their wins with actionable takeaways. Panelists include Cindy DeVelvis from AES/DP&L, Jessika Phillips from NOW Marketing Group, Megan Collins from HyperDrive. Kendra...
by #SummitUp | 2016 Sessions |
If you hear content marketing one more time, you are going to pull your hair out. This is where DAMN content marketing comes into play. We bring a proven process to content marketing so you can gain your sanity back. Define Audience Analyze Data Map Content to Buying...
