(937) 248-4697 director@aafdayton.org

2013 Event Agenda

SummitUp 2013

Sinclair Community College, Building 12
October 15th, 7:00am – 5:00pm

4 Keynotes

Your choice of multiple breakout sessions. Breakout sessions are organized in groups of 5, with most sessions group repeated once. Attendees are able to attend 2 of each set of 5 breakout sessions, making it possible to customize your SummitUp experience to meet your needs and the needs of your organization.

  • 7:00-8:00am – Registration, Networking & Continental Breakfast, North End Lobby & Great Hall
  • 8:00 – Opening Remarks, Room 172 (Charity Earley)
  • 8:15-9:15 – Breakfast Keynote: Todd Henry of Accidental Creative, presenting Die Empty, Room 172 (Charity Earley)
  • 9:15-9:30 – Break
  • 9:30-10:15 – Breakout Sessions #1 (These sessions will repeat at 10:30 unless noted)
    • Social Media 101, presented by Kendra Ramirez of Ascendum Solutions, Room 131
    • Listen to, learn from and leverage the VOICE of your CUSTOMER, presented by Shana Douglas of L Brands/LaSenza Lingere, Room 116
    • How We Made Pinterest a Traffic Juggernaut, and How You Can Too, presented by Joe Robb of SparkPeople. THIS SESSION WILL NOT REPEAT, Room 120
    • UX Axioms: Lesson Learned and Observations, presented by Erik Dahl of Innovation Solutions, Room 127
    • How insurance agents taught themselves to be Social Heroes, presented by Joel McKinn0n and Keith Wainauski of Farmers, Room 133
    • 10:15-10:30 – Break


  • 10:30-11:15 – Breakout Sessions #2
    • The above breakout sessions repeat here with the exception of Joe Robb’s. The session in its place will be:
    • Using social media for small business, specifically for restaurants, bars and food trucks, presented by Kimberly Collett of Olive, an urban dive. This is the only time this session will run. Room 120
  • 11:15-12:45 – Lunch & Lunch Keynote – Breaking Down Communication Silos to Create a Comprehensive Communications Plan, presented by Melinda Church, Vice President for University Communtions of the Ohio State University, Room 172 (Charity Earley)
  • 1:00-1:45 – Breakout Sessions #3 (These sessions will repeat at 2:00 unless noted)
    • Integrated Content Strategy: Connecting People, Passion, and Brands ( case study on Sears Grilling is Happiness), presented by Patrice Hall of Real Art, Room 116
    • A Picture is Worth 1,000 Words: Using Visuals to generate Break-Through Results from Social Media Marketing, presented by Krista Neher of Boot Camp Digital, Room 127
    • Why Doesn’t Accessibility Matter?, presented by Ted Gies of Elsevier. THIS SESSION WILL NOT REPEAT. Room 120
    • Using technology to connect businesses with consumers through visual media (including hashtag Instagram, and Twitter campaigns, presented by Brian Zuercher of Venuseen, Room 131
    • Listening, measuring, and influencing your social sphere, presented by Brian Drew of Teradata, Room 133
  • 1:45-2:00 – Break
  • 2:00-2:45 – Breakout Sessions #4
    • The above breakout sessions repeat here with the exception of Ted Gies. The session in its place will be:
    • Facebook | What you need to know to be a marketing pro, presented by Mike Gingerich of Tabsite. This is the only time this session will run. Room 120
  • 2:45-3:00 – Break
  • 3:00-3:50 – Keynote presented by Dawn Shirley of dunnhumby, Room 172 (Charity Earley)
  • 3:50-4:00 – Break
  • 4:00-4:50 – Closing Keynote presented by Steve Biddle of Facebook, “Real Time Marketing in a Connected World”, Room 172 (Charity Earley)
  • 4:50 – Closing Remarks

Register for SummitUp Today