(937) 248-4697 director@aafdayton.org

Many digital advances have altered our approach to getting a message to the right audience online—cookies, social, mobile proliferation, etc. The still-evolving world of Native advertising engages users in an entirely different manner. However, ambiguous definitions and a lack of consensus on measuring performance have made adoption inconsistent. We’ll focus on sponsored content and the blurred lines between paid messages and editorial content, highlighting examples of how it has been effectively executed locally.

Chip Beale