We have a great line up of speakers for SummitUp 2013! We’re adding the bio’s so keep checking back.
2013 Keynote Speakers
Todd Henry, CEO, Accidental Creative
Todd Henry will be starting off SummitUp 2013 with a bang. Todd is the founder and CEO of Accidental Creative, a company that helps creative people and teams generate brilliant ideas. He regularly speaks and consults with companies, both large and small, about how to develop practices and systems that lead to everyday brilliance. Todd’s work has been featured by Fast Company, Fortune, Forbes,HBR.org, US News & World Report, and many other major media outlets.
Todd’s book, The Accidental Creative: How To Be Brilliant at a Moment’s Notice offers strategies for how to thrive in
the creative marketplace and has been called “one of the best books to date on how to structure your ideas, and manage the creative process and work that comes out of it” by Jack Covert, author of The 100 Best Business Books of All Time and founder of 800-CEO-READ.
His latest book, Die Empty: Unleash Your Best Work Every Day) Seth Godin called, “One of the best books of the year. Passionate, practical and powerful, Todd will help you do more and do it better, starting right now.”
Melinda Church, Vice President for University Communications, Ohio State University
Melinda Church will be our lunch presenter with “Breaking Down Communication Silos to Create a Comprehensive Communications Plan.”
According to the OSU website, “The Ohio State University’s main Columbus campus is one of America’s largest and most comprehensive. More than 55,000 students select from 14 colleges, 175 undergraduate majors, and 240 master’s, doctoral, and professional degree programs.” Recently, OSU undertook a revamp of its communications, including social media in an effort to create, as the title says, a comprehensive communications plan. A massive project. Melinda will take us through the process and results.
As Vice President for Communications at Ohio State, Ms. Church oversees the programs and staff members of the University’s central functions of: media and public relations, marketing, interactive media, internal communications, WOSU public media, executive communications, and alumni and Foundation communications. Before being named Vice President in January 2012, she was Executive Officer to Ohio State President E. Gordon Gee, with oversight responsibilities for the President’s Office, the Office of Commencement and Special Events, the University Residence, and executive communications.
Dawn Shirley, Vice President, Communications & Media, dunnhumbyUSA
A seasoned analytics professional, Dawn Shirley has a career’s worth of experience developing targeted communications solutions for some of the world’s most recognizable consumer packaged goods brands.
As Vice President, Communications & Media, Shirley is responsible for developing client engagement strategies to maximize participation and value creation for dunnhumby’s consumer packaged goods clients. By influencing and implementing emerging solutions, Shirley contributes to overall business development within the grocery industry.
Prior to joining dunnhumbyUSA, Shirley served as Director, Analytical Consulting at Catalina Marketing Corporation, where she developed and delivered client ready analytical presentations that facilitate in-store communication. Shirley also spent more than six years at Information Resources, Inc., most recently serving as Director, Client Service and Consulting, leading a team that developed the first multi outlet, OSA-based solution to provide projected data for Hispanic and African American market tracking. She began her career at Matrixx Marketing (now Convergys), serving in various roles of increasing responsibility.
Steve has been part of Facebook’s retail practice for the last two and a half years. Early on, his efforts focused primarily on developing Target’s Cartwheel social shopping program. More recently, he has overseen the integration of Facebook into the marketing efforts of Facebook’s top retail partners. Prior to Facebook, Steve effectively led one of the world’s largest advertising operations at Walmart US.
Breakout Session Presenters – Check back for updates!
Kendra Ramirez, Manager, Social Media & Mobile, Ascendum Solutions
Kendra Ramirez is a nationally recognized social media authority and was a finalist for the 2009 Social Media Innovator of the Year award. Since 2005, she helped hundreds of organizations leverage social media tools, including numerous Fortune 500 companies. Her major strengths lie in her innate knowledge of valuable and cutting-edge social media strategy and tactics. In addition to her social media strategy and consulting background, Kendra has 15 years’ experience in the areas of information technology, sales, training, and recruiting. She has a successful track record of strengthening organizations through business development know-how, advanced social media prowess, and skills training. Over 400 hours of social media presentations around the country, 13 CEO round-tables, 7 radio shows, Channel 12 Business Courier Segment and 7 published magazine articles. She sits on the board of three non-profits.
Shana Douglas, Digital Marketing Strategist, L Brands/LaSenza Lingere
Shana has over 12 years of experience in both Strategic Marketing and Brand Development. Her passion throughout her career has been the CUSTOMER. With a special emphasis on Digital and Social Media, Shana has been reinventing brands through all media by establishing customer centric strategies focused on both acquisition and retention. Her passion has been building LOYALS. With over 100 campaigns executed, in a myriad of industries, she has build best in class marketing strategies that improve customer experiences, drive business objectives and consistently exceed expectations. Shana is currently working with L Brands on the Brand Strategy Team for La Senza Lingerie, a global retail brand.
In 2010, Shana founded of CultureMASH, a volunteer network of creative talent in all facets of marketing and design using their talents to give something back within their communities. Working pro bono for NPOs across the region of Southwest Ohio, who lacked both the budget and resources for elaborate marketing campaigns, Shana and her team were able to shine the spotlight on many deserving area groups and helped jump-start their marketing. In 2011, Shana was named one of 25 Top Women To Watch in Dayton, Ohio by WiBN and has been featured on www.shesnext.com as a woman leader.
Joe Robb is a thoughtful communicator with a diverse background in marketing strategy, pedagogy, digital media, SEO, editing and writing. He is the Digital Marketing Manager at Spark People, a multi-platform media and technology company with leading health, fitness and food websites and mobile applications, including: SparkPeople.com, SparkRecipes.com, BabyFit.com, SparkSavings.com and SparkTeens.com.
Joe received his M.F.A. in Creative Writing from Emerson College in Boston, and earned his B.A. in German and Creative Writing at Ohio University. He used to live in Salzburg, Austria—where the hills are not actually alive with the sound of music—he ran a bakery on the coast of Maine that specialized in handmade breads and sweets, and he is an avid reader, an intermittent writer, and a proud husband and father.
Erik Dahl, Director of Design Strategy, Involution Studios
Erik is an experience designer, interaction designer, information architect, design strategist, anthropologist, philosopher, semiotician,and bricoleur. He is Director of Design Strategy at Involution Studios, founder of the MidwestUX Conference, and leader of the IxDA chapter in Columbus.
He will be presenting, “UX Axioms: Lesson Learned and Observations”. In his talk Erik will unwind some of the confusion and ambiguity around User Experience theory and practice and bring us back to the point: making great products. This talk outlines a set of UX Axioms designers and developers alike can use to integrate UX into their practice. Erik wont espouse specific dogmas or processes, but will share hard-won lessons learned and observations from practicing UX in the real world for more than a decade. Understanding and applying UX Axioms will allow you to adapt to the situation at hand and build products that resonate with people.
Patrice Hall, Digital/Social Media Strategy, Real Art
Patrice Hall fuses design and technology with strategy and brand to create connections between people and compelling experiences. She focuses on creative digital strategy, social media and content marketing at Real Art, a creative agency with offices in Dayton, Chicago, and New York. Her work – with a range from startups to Fortune 500 companies – has been recognized by MTV.com, HOW Magazine, AAF, and Facebook Studio. She writes and speaks about the future of social media, mobile technology, and digital marketing strategy, including a panel at SXSW Interactive in Austin, featuring Real Art’s physical/digital hybrid experiences. Patrice was the founding president (2008-2010) of Dayton Creative Syndicate, a part of AAF Dayton that educates, inspires, and connects creatives. She served as marketing coordinator for the 2013 FilmDayton Festival.
Kimberly Collett has become somewhat of a serial entrepreneur in the last two years. She owns Olive, an urban dive restaurant… which she gutted, designed and re-built with family and friends, in an abandoned 1938 diner, and opened in July of 2011, then three months later started Dayton Tradesource, which currently focuses on commercial plumbing and drain cleaning, she is the concept originator behind The Barrel House, a beer and wine shop, which hopes to open in 2013 and is currently focused on a full production farm with the goal to grow 25%+ of her own produce for Olive by fall of 2014, alongside the 50+ farmers Olive buys from. Kimberly serves on the Downtown Priority Board, as a mentor for the University of Dayton entrepreneurial program’s capstone class, is an Aileron Course for Presidents Alum, speaks on ways to utilize social media in our local market, serves as a small business educator with Synergy Incubators, and is mom to two awesome teenagers and partnered to a very good natured man.
As President of McKinnon Insurance in New Philadelphia, Ohio, Joel has the largest commercial insurance book in the state of Ohio for Farmers Insurance. He has been named an Elite Commercial agent every year since 2008. He started to use social media as a way to connect with clients on a personal level and soon noticed it was an effective way to “wrap” all of his marketing efforts around one central location, Facebook. He believes the approach proves that people buy from those they know and trust, and social media gives him an opportunity to earn the trust of current and future clients. Joel learned to effectively use social media by working with other Farmers Insurance sgents around the country. Today, he also is president of The Social Heroes, a team of Farmers agents who teach other insurance business owners how to build relationships with customers online.
Connect with Joel at facebook.com/mckinnoninsurance
Keith Wainauski is a former corporate pilot and auto dealer finance director who started as a Farmers Insurance agent 10 years ago in Franklin, Tenn. Keith was one of the first insurance agents in the country to utilize social media to market his business and is passionate about
sharing down-to-earth practical applications to help grow your business through social media. He is one of The Social Heroes team members who teaches what he’s learned about social media to other insurance agents.
Connect with him at facebook.com/Wainauski.Associates.InsuranceAnswers
Krista Neher is the CEO of Boot Camp Digital, author of the bestselling Social Media Field Guide, Visual Social Media Marketing and the textbook Social Media Marketing: A Strategic Approach and an international speaker. Krista is a social media pioneer, having run one of the first successful corporate Twitter accounts – before social media was even a recognized phrase. Krista has over 10 years of branding and marketing experience, working with companies like Procter & Gamble, GE, Macy’s, Google and the United States Senate and has been featured as an expert in the New York Times, CNN, Wall Street Journal, NBC, CBS, Mashable and the Associated Press. Krista is passionate about social media and created one of the first accredited social media certification programs in the world.
Ted Gies wants your web site to be usable, useful, and accessible! Ted has worked as a designer, user experience researcher, and accessibility specialist for Elsevier’s User Centered Design Group since 2000. The greatest compliment to a UX’er (short for someone in User Experience) is that you developed something that delights through helping a user to accomplish their goals. For Ted, and the largest publishing company in science, this means anything from helping the hundreds of thousands of academic researchers to stay up on their field or helping a Geoscientist to decrease risk in a play by better understanding a geological formation.
For over 10 years, Ted has also championed the web accessibility initiative at Elsevier, co-authoring the company accessibility policy and publishing an educational booklet on disability and assistive technology. Ted has presented at various accessibility forums including CSUN, The Annual International Technology and Disabilities Conference, and ATIA, the Assistive Technology Industry Association. Ted currently leads an accessibility collaboration with experts from 9 academic institutions. His current projects include accessible interfaces using modern UI components, screen reader friendly math, and a policy compliance scorecard.
Mike is the co-founder of TabSite.com, a leading Facebook Page app service for contests and lead capture. He is a noted Facebook Marketing resource and strategist, as well as a blogger for Social Media Examiner. Mike’s expertise is in the areas of social media and web marketing. He has 10+ years experience marketing web apps and providing integrated web and social strategy consulting services for businesses. Mike has a Master’s in Business & Leadership Development, loves basketball and being at the beach!
Brian Zuercher is the CEO and cofounder of Venueseen, a platform that connects businesses with consumers through visual media, including hashtag-driven Instagram and Twitter campaigns and visual insights. Venueseen has teamed up with brands like the Indianapolis Motor Speedway, Warrior/Brine, ESPN, Dodge Ram, among others, to help them build relationships with their most passionate and loyal customers. Brian has an extensive background in building and launching technology products. He holds a BS in Marketing from Butler University and an MBA in Technology Commercialization from Rensselaer Polytechnic Institute.
As a digital marketing strategist for Teradata, Brian Drew specializes in organic search optimization, social analytics and web user experience. He focuses on how to leverage new technologies and big data to create effective user experiences from valuable digital content that drive online conversions. Before joining Teradata, Brian managed the digital marketing strategy behind a private equity group’s mergers and acquisitions and in addition managed web communications for political campaigns. Working with brands such as Chrysler and NCR, Brian gained experience in corporate finance, return on investment measurement and marketing budget planning. In his spare time, he is a fermented cucumber connoisseur and runs a small dill pickle making operation. Brian has bachelor degrees in economics and finance from the University of Kentucky and an MBA from Miami University.