Now that content marketing is the Internet’s Next Big Thing, the obsession is not “how good,” but “how often” and “how much.” This means mediocre producers create mediocre content, and none of it is very impressive. It’s unremarkable and uninteresting. If this content were fast food, you would order it out of a clown’s mouth. But build your product’s story on a foundation of good writing and a mastery of language, and readers and clients will beat a path to your door.
Erik Deckers has been a professional writer for 20 years, and was doing Internet marketing when it was still just called “marketing.” He will talk about the future of content marketing and what marketers should focus on and ignore completely if they want to compete in this “new” arena.